{"title":"New Arrivals","description":"\u003cp\u003eRecently added to the showroom. Be among the first to seem them here. \u003c\/p\u003e","products":[{"product_id":"bulgari-serpenti-spp26bgd1gd-1t-black-diamond-dial-on-18k-rose-gold","title":"Bulgari Serpenti SPP26BGD1GD.1T Black Diamond Dial on 18K Rose Gold","description":"\u003cp\u003eThe Bulgari Serpenti is one of the few watch designs that belongs equally to the history of jewelry and the history of horology. First conceived in the 1940s as a coiling bracelet watch — the case and movement hidden within the serpent's head — the Serpenti has never pretended to be anything other than an object of adornment first. That is precisely its argument. The reference SPP26BGD1GD.1T represents the line in its most resolved form: 26mm, fully realized in 18-karat rose gold, with an automatic movement and a sapphire crystal that keeps the dial legible without interrupting the sculptural line of the case.\u003c\/p\u003e\n\n\u003cp\u003eThe black diamond dial is the configuration that earns the most attention, and rightly so. Against the warm register of rose gold, the black dial reads with a depth that a white or mother-of-pearl alternative simply cannot match — the contrast is sharper, the diamond indices more legible, and the overall effect closer to jewelry than to instrument. In hand, the dial shifts between near-black and a faint iridescence depending on the angle; that quality does not photograph. The 18-karat rose gold bracelet continues the serpentine form from case to wrist, the articulation allowing it to conform rather than sit.\u003c\/p\u003e\n\n\u003cp\u003eOffered in very good condition throughout — case, dial, crystal, bracelet, bezel, and caseback all showing hardly visible signs of wear — with the original Bulgari box. No papers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55042639462613,"sku":"IT9066","price":24500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/9066_06_-1.webp?v=1790199376"},{"product_id":"cartier-ronde-de-cartier-1800-1-champagne-dial-on-leather","title":"Cartier Ronde de Cartier 1800 1 Champagne Dial on Leather","description":"\u003cp\u003eThe Ronde de Cartier, in its Must de Cartier incarnation, represents one of the house's most deliberate exercises in accessible luxury — vermeil over silver, Roman numerals, and the clean round case that Cartier has returned to across every era because it simply works. Ref. 1800 1 belongs to the Must line of the late twentieth century, a period when Cartier was codifying the idea that a watch could be a jewel without sacrificing legibility. The quartz movement with central seconds and quick-set date is period-correct and practical; this was never meant to be a mechanical statement, but a study in proportion and surface.\u003c\/p\u003e\n\n\u003cp\u003eThe champagne dial is the right choice here. A white dial on vermeil reads cold; champagne pulls warmth from the gold-toned case and lets the applied Roman numerals sit with more presence. The sapphire cabochon crown — a Cartier signature that photographs as a detail but reads as an intention in hand — ties the piece to the jewelry tradition the house never abandoned. At 33mm, it wears closer to a dress watch than a statement piece, which is precisely the point.\u003c\/p\u003e\n\n\u003cp\u003eOffered in good condition, watch only.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55048270545109,"sku":"IC5024","price":1590.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/2026-05-07_16-28-10_B_R6_S4_C.webp?v=1790262415"},{"product_id":"rolex-air-king-5501-silver-dial-on-leather-1967","title":"Rolex Air King 5501 Silver Dial on Leather 1967","description":"\u003cp\u003eThe Rolex Air King ref. 5501 belongs to the generation that established the Air King as a distinct line rather than a simplified Oyster variant. Produced through the 1960s, the 5501 ran on the caliber 1520 — a self-winding movement with a Glucydur balance and Microstella regulation that Rolex refined across this era into one of its most dependable workhorse calibers. The 34mm Oyster case, with its screw-down crown, gave the reference the same water resistance architecture as far more expensive references in the catalog. Two-tone construction here means an 18k yellow gold bezel and caseback paired with a stainless steel mid-case — a combination that reads as considered rather than ostentatious, and one that Rolex executed with a consistency that all-gold or all-steel versions don't quite replicate.\u003c\/p\u003e\n\n\u003cp\u003eThe silver dial with line indices is the correct choice for this reference: applied baton markers age with a restraint that the rarer gilt variants can't always sustain, and on a two-tone case the silver registers as a coherent whole. The plexiglass crystal, original to the period, carries a warmth that no sapphire replacement returns — it bends light rather than cutting it, and the dial beneath reads differently depending on where you hold it. This example dates to 1967 by its warranty card, and presents in original condition throughout.\u003c\/p\u003e\n\n\u003cp\u003eOffered in very good condition, watch only.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55048282046677,"sku":"IT9044","price":4690.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/rolex_oyster_perpetualll_1.webp?v=1790262501"},{"product_id":"rolex-cellini-5115-champagne-dial-on-leather-2001","title":"Rolex Cellini 5115 Champagne Dial on Leather 2001","description":"\u003cp\u003eThe Cellini 5115 belongs to a chapter of Rolex that most collectors overlook, which is precisely why the attentive ones seek it out. Introduced in the late 1990s, the 5115 is a dress watch in the purest sense — 32mm of 18-karat yellow gold, manually wound, with no complication beyond the time itself. The caliber inside is a hand-wound movement built to Rolex's exacting tolerances, a deliberate counterpoint to the brand's sport and professional lines. That restraint is the point. Rolex made the Cellini for a buyer who understood that a gold case and a clean dial were statement enough.\u003c\/p\u003e\n\n\u003cp\u003eThe champagne dial on this example is the correct choice for yellow gold — it reads as a single warm composition rather than the contrast you get with a white or silver dial, which can feel at odds with the case metal. Line indices keep the face uncluttered. At 32mm, the 5115 wears closer to a traditional dress watch than anything Rolex produces today, and on the wrist it disappears under a cuff the way a good dress watch should. This example dates to 2001 by warranty date, retains its original Rolex buckle, and presents in very good condition throughout — case, dial, crystal, and leather strap all showing only the lightest evidence of age.\u003c\/p\u003e\n\n\u003cp\u003eOffered in very good condition, watch only.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55048297218261,"sku":"IT9042","price":5390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/rolex_cellini_gold_1.webp?v=1790262669"},{"product_id":"audemars-piguet-royal-oak-offshore-quartz-67540sk-zz-a010ca-01-white-dial-on-rubber-strap-2016","title":"Audemars Piguet Royal Oak Offshore Quartz 67540SK.ZZ.A010CA.01 White Dial on Rubber Strap 2016","description":"\u003cp\u003eThe Ref. 67540SK sits within the Royal Oak Offshore family as its most restrained proposition — a 37mm quartz-driven piece that carries the Offshore's architectural DNA without the bulk that defines the larger sport references. Audemars Piguet introduced the Offshore in 1993 as a deliberate provocation, and the smaller quartz variants that followed served a different purpose: the same Gerald Genta-descended octagonal bezel and integrated case logic, scaled for a different wrist and a different occasion. The diamond-set bezel here is factory specification, not an aftermarket addition — AP produced this reference with stones set directly into the steel, which means the integration is precise in a way that retrofit work rarely achieves.\u003c\/p\u003e\n\n\u003cp\u003eThe white dial against the diamond bezel and stainless steel case is the configuration that holds together visually. A dark dial on this reference competes with the stones; the white reads as a ground, letting the bezel do its work without conflict. The rubber strap — original to this specification — keeps the watch from reading as purely dressy, which is exactly the tension the Offshore line was built on. Under direct light, the dial's texture catches in a way that photographs flatten entirely.\u003c\/p\u003e\n\n\u003cp\u003eOffered in excellent condition, with box and papers. Warranty card dated 2016.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55048319664341,"sku":"IT9054","price":25000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/9054_06_-1.webp?v=1790262874"},{"product_id":"rolex-oyster-perpetual-277200-lavender-dial-on-oyster-2021","title":"Rolex Oyster Perpetual 277200 Lavender Dial on Oyster 2021","description":"\u003cp\u003eThe Ref. 277200 sits at the center of Rolex's mid-size Oyster Perpetual lineup — 31mm, stainless steel, and powered by the Caliber 2232, a movement built on a Syloxi silicon hairspring that delivers exceptional resistance to magnetic fields and temperature variation without the bulk of a larger movement. Introduced in the current generation alongside the expanded dial-color program, the 277200 represents Rolex's clearest statement that the Oyster Perpetual is not a starter watch but a considered one: no date, no complication, nothing between the wearer and the movement's precision.\u003c\/p\u003e\u003cp\u003eThe lavender dial is the configuration that has drawn the most sustained attention from collectors, and for good reason. Against the polished-and-brushed Oyster bracelet and the smooth fixed bezel, the color reads differently across the day — cooler and more silvered in morning light, warmer and more violet by afternoon — in a way that no photograph has yet managed to capture honestly. The applied index markers sit cleanly against it, and the overall effect is restrained without being anonymous. Among the color options Rolex offered in this generation, lavender ages best in the eye.\u003c\/p\u003e\u003cp\u003eOffered in excellent condition with original Rolex box and papers dated 2021, serviced through 09\/16\/2026.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67617401209045,"sku":"IT9073","price":8500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/90_73_8_CC.webp?v=1790954692"},{"product_id":"audemars-piguet-royal-oak-offshore-chronograph-26400so-oo-a002ca-01-silver-dial-on-rubber-strap-2020","title":"Audemars Piguet Royal Oak Offshore Chronograph 26400SO.OO.A002CA.01 Silver Dial on Rubber Strap 2020","description":"\u003cp\u003eThe Royal Oak Offshore Chronograph has always been the louder argument — Gerald Genta's original 1972 Royal Oak scaled up and recast for a generation that wanted more presence on the wrist. The Ref. 26400SO represents the Offshore at its most resolved: a 44mm stainless steel case with a ceramic bezel, housing Audemars Piguet's Calibre 3126\/3840, an automatic movement with a column-wheel chronograph mechanism integrated into a base movement that traces its architecture to the Royal Oak's own lineage. The pushers are oversized by design, the case construction layered and angular in a way that photographs flatten entirely.\u003c\/p\u003e\n\n\u003cp\u003eThis example is configured with the silver dial — the correct choice against the darker alternatives in the 26400 family. Against a black or grey dial, the ceramic bezel reads as a contrast element; against silver, the whole watch coheres into something more considered, the indices and subdials sitting cleanly without competing. The rubber strap keeps the wrist feel lighter than the integrated bracelet versions, and in hand the dial has a quality that shifts with the light in a way that makes the watch feel different at noon than it does at dusk. Warranty dated to 2020.\u003c\/p\u003e\n\n\u003cp\u003eOffered in excellent condition, as a full set with box and papers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67652722458837,"sku":"IT9094","price":23000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/918_0_35_-_1.webp?v=1791209485"},{"product_id":"rolex-daytona-panda-116500ln-white-dial-on-oyster","title":"Rolex Daytona \"Panda\" 116500LN White Dial on Oyster","description":"\u003cp\u003eThe Ref. 116500LN is the watch that ended a long argument. Rolex introduced the ceramic-bezel Daytona in 2016, replacing the aluminum-bezel 116520 that had defined the reference for fifteen years, and the transition was not without skepticism — collectors had grown attached to the older bezel's color range. What the 116500LN delivered in return was a Cerachrom bezel impervious to fading and scratching, paired with the Cal. 4130, Rolex's in-house chronograph movement built on a column-wheel and vertical clutch. The column-wheel — a ratcheted disc that governs pusher engagement — gives the 4130 a start-stop action that is noticeably cleaner than the cam-lever systems it replaced in earlier Daytonas.\u003c\/p\u003e\n\n\u003cp\u003eThe white \"Panda\" dial — white ground, black subdials — is the configuration most closely associated with the Daytona's racing heritage, and it reads more cleanly against the polished ceramic bezel than the inverse black dial does. On the wrist, the contrast between the sunburst white chapter ring and the matte black registers is something a photograph consistently underexposes. This example is offered on the Oyster bracelet in stainless steel, with a white dial in very good condition showing hardly visible signs of wear across the case, bezel, bracelet, and crystal.\u003c\/p\u003e\n\n\u003cp\u003eIn excellent condition, offered as a full set with box and papers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67652783669461,"sku":"IT9137","price":34000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/2025-12-22_13-15-59_B_R6_S4.webp?v=1791209843"},{"product_id":"rolex-submariner-cookie-monster-126619lb-black-dial-on-oyster","title":"Rolex Submariner Cookie Monster 126619LB Black Dial on Oyster","description":"\u003cp\u003eThe 126619LB sits at an interesting intersection in Submariner history: a white gold Submariner with a blue ceramic bezel and black dial, a combination that collectors immediately dubbed the \"Cookie Monster\" for the contrast between the blue bezel and black dial — blue and black, like the Muppet's coloring. Rolex introduced the 41mm case with the generation-5 Submariner in 2020, enlarging the case from the long-running 40mm format and housing the movement in a more substantial Oyster case with thicker lugs. The caliber beneath is the Cal. 3235, Rolex's current-generation manufacture movement featuring a Chronergy escapement — a nickel-phosphorus lever and escape wheel that reduces energy loss by roughly 15 percent compared to the prior lever geometry — and a 70-hour power reserve, a meaningful step up from the Cal. 3135 it replaced.\u003c\/p\u003e\n\n\u003cp\u003eWhite gold is the correct metal for this reference. The yellow gold 126618LB reads warmer and softer; white gold sharpens the contrast between the blue ceramic bezel and the black dial, giving the watch a colder, more architectural presence on the wrist. The black dial with dot indices is the factory configuration — no sunburst, no texture, just a flat matte surface that absorbs light rather than reflecting it, which is precisely what makes the luminous plots read so cleanly at depth. This example is offered in excellent condition, with very good condition noted uniformly across the case, bracelet, bezel, dial, and crystal.\u003c\/p\u003e\n\n\u003cp\u003eOffered in excellent condition as a full set, with Rolex original box and warranty card.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67653159878869,"sku":"IT9070","price":43000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/00_27_-1_BB.webp?v=1791215293"},{"product_id":"audemars-piguet-royal-oak-15500st-oo-1220st-04-white-dial-on-bracelet","title":"Audemars Piguet Royal Oak 15500ST.OO.1220ST.04 White Dial on Bracelet","description":"\u003cp\u003eThe 15500ST is the reference that settled the question of what the Royal Oak should be in its fifth decade. Introduced in 2022 as the direct successor to the 15400ST, it brought Caliber 4302 — a movement built on the 3120 architecture but with an extended 60-hour power reserve and revised finishing standards — into a case that finally resolved the proportional tension the 41mm Royal Oak had carried since the 15400 arrived. The octagonal bezel, hand-finished alternating brushed and polished surfaces, and integrated bracelet remain the grammar Gerald Genta established in 1972; the 15500ST is simply the most resolved execution of that grammar to date.\u003c\/p\u003e\n\n\u003cp\u003eThe white dial — AP refers to it as silver — is the configuration that rewards the most attention. Against the tapisserie petit-carré pattern, the white ground reads with a cool, almost architectural clarity that the more common blue and grey dials don't quite achieve; the applied hour markers and Royal Oak hands sit in sharper relief, and the whole surface shifts register as the light moves across it in a way that no photograph has yet managed to capture honestly. The full set is offered in excellent condition, with all components showing very good condition and hardly visible signs of wear throughout — case, bracelet, bezel, and dial included.\u003c\/p\u003e\n\n\u003cp\u003eOffered in excellent condition as a full set with original Audemars Piguet box and warranty card. Serviced through October 2026.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67653161976021,"sku":"IT9067","price":43000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/9067_02_-1.webp?v=1791215544"},{"product_id":"rolex-oyster-perpetual-6618-black-dial-on-gold-steel-1970","title":"Rolex Oyster Perpetual 6618 Black Dial on Gold\/Steel 1970","description":"\u003cp\u003eThe Ref. 6618 belongs to a chapter of Rolex's Oyster Perpetual line that is easy to overlook and worth understanding. Produced in the late 1960s and into the 1970s, it represents the smaller-cased women's expression of the Oyster architecture — the same screw-down crown, the same hermetically sealed case construction — scaled to 25mm and offered in two-tone gold and steel at a moment when that combination was genuinely fashionable rather than a compromise. The movement is a self-winding automatic, and the plexiglass crystal above it is period-correct: softer than sapphire, prone to fine scratches over decades, but also polishable in a way that sapphire is not.\u003c\/p\u003e\u003cp\u003eThis example pairs the black dial — the stronger choice against the two-tone case, where the contrast reads cleanly rather than blending into the warmth of the gold — with baton indices that keep the face uncluttered. The gold and steel Jubilee-style bracelet is original to the configuration. In hand, the dial has a depth that a photograph compresses into flatness; the black holds differently under warm light than it does in daylight, and neither reading is wrong. The case and bracelet show wear consistent with honest age, all surfaces in very good condition throughout.\u003c\/p\u003e\u003cp\u003eOffered in very good condition, watch only, with no papers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67701840937173,"sku":"IT5242","price":3490.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/rop1_BA.webp?v=1791470682"},{"product_id":"rolex-oysterdate-precision-6694-silver-dial-on-oyster-1970","title":"Rolex Oysterdate Precision 6694 Silver Dial on Oyster 1970","description":"\u003cp\u003eThe 6694 is the reference that defined Rolex's Oysterdate Precision line for the better part of two decades — a 34mm manual-wind dress tool that sat quietly in the catalog while the automatic Datejust collected the attention, yet earned its own following among collectors who prize simplicity and wrist presence in equal measure. Powered by the caliber 1225 (in its later iterations), a manually wound movement with central seconds and a date complication, it represents Rolex engineering applied without excess: no rotor, no quickset, just a clean mechanical action that rewards daily winding. The plexiglass crystal — acrylic, not sapphire — is period-correct and part of the reference's character; it scratches, polishes, and ages in a way that tells you the watch has been lived with.\u003c\/p\u003e\u003cp\u003eThis example presents on a silver dial with applied line indices, a configuration that reads more formally than the textured or two-tone variants and holds its legibility across light conditions in a way that photographs consistently understate. The smooth bezel keeps the case architecture uncluttered, and the Oyster bracelet — correct for the reference — gives it enough presence on the wrist to wear beyond its 34mm footprint. The serial number places this example in the 1970 production period, consistent with the warranty date on file.\u003c\/p\u003e\u003cp\u003eOffered in very good condition, watch only.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67702235398357,"sku":"IT5241","price":3290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/rp1.webp?v=1791473058"},{"product_id":"rolex-yacht-master-ii-116680-matt-white-dial-on-oyster-2021","title":"Rolex Yacht-Master II 116680 Matt White Dial on Oyster 2021","description":"\u003cp\u003eThe Ref. 116680 is the only Yacht-Master II produced in stainless steel, a distinction that separates it sharply from the gold and Rolesor variants that otherwise define the line. Rolex introduced the Yacht-Master II in 2007 as a regatta-timer built around the caliber 4161, a movement with a mechanical countdown function governed by a programmable ceramic bezel — the pusher at 10 o'clock sets the countdown interval, and the bezel locks it in place, coupling the timing function directly to the case architecture rather than treating it as an afterthought. At 44mm, it wears with presence, and the all-steel configuration gives the complication a working-tool credibility that the precious-metal versions, however handsome, cannot quite claim.\u003c\/p\u003e\n\n\u003cp\u003eThis example carries the matte white dial with dot indices — the cleaner of the two dial executions Rolex has offered on this reference, and the one that lets the regatta subdials read without competition. White dials on the 116680 photograph cooler than they appear on the wrist, where the matte surface catches light with a warmth that makes the case feel less severe. The original Rolex white dial is confirmed, and the rotating bezel shows very good condition throughout, consistent with a watch that has been worn but cared for. Warranty card dates to 2021, with a service completed September 2026.\u003c\/p\u003e\n\n\u003cp\u003eOffered in excellent condition as a full set, with box and papers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67716216815829,"sku":"IT9141","price":21000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/V-_0002_2025-12-22_16-35-59_B_R6_S4___0.webp?v=1791568077"},{"product_id":"hermes-kelly-ii-sellier-28-epsom-calfskin-69-noir","title":"Hermes Kelly II Sellier 28 Epsom Calfskin 69 Noir","description":"\u003cp data-path-to-node=\"0\"\u003eNoir is the definitive black, deep and saturated, and one of the most enduring colours the house runs. Dark enough for effortless daily use, rich enough that the Kelly's sharp Sellier lines stay prominent, and timeless without ever feeling standard.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eEpsom carries it exceptionally well. The pressed calfskin features a fine grain that gives a rigid, structured appearance while resisting scratching and light water, perfectly holding the crisp silhouette of the Sellier construction. At 28cm the Kelly strikes an ideal balance — its sangles, touret, and clochette rendered at a scale where every detail remains clear and legible.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eGold hardware, warm and brilliant against the dark calfskin, provides the classic register for a black bag.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eIn unworn condition. Secured with a turn-lock closure. Includes box and dust bag.\u003c\/p\u003e","brand":"Hermès","offers":[{"title":"Default Title","offer_id":67740100985045,"sku":null,"price":28000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3182\/9461\/files\/c4.jpg?v=1791815518"}],"url":"https:\/\/iconic-timepieces.com\/collections\/new-arrivals.oembed","provider":"Iconic Timepieces","version":"1.0","type":"link"}